On-trend and set for growth, Deceuninck Aluminium’s new Encasa steel-look internal door and partitioning system is well-positioned to meet rising market demands.
“Think about the sheer number of internal wooden doors in a typical home,” notes Alex Holbrook, Sales Manager at Deceuninck Aluminium. “Even capturing a small percentage of the replacement market represents a significant opportunity for growth.”
Designed to address a clear market demand, Encasa features ultra-slim 34mm sightlines that emulate the classic steel aesthetic while providing the benefits of contemporary design.
The need for Encasa
The internal partitioning and door market has witnessed robust growth, driven by increasing demand for stylish yet functional interior solutions.
Encasa has entered the market at a crucial time, providing a solution that perfectly aligns with contemporary design trends and customer preferences.
“The rise in home improvements means that products like Encasa are not just welcome; they’re essential,” adds Alex.
Encasa’s introduction comes amid a shift towards self-sufficiency among fabricators, allowing them to manufacture in-house rather than relying on external suppliers. This capability not only retains profit margins but also enhances competitiveness in an ever-evolving market.
Design innovation and flexibility
Encasa stands out with its ultra-slim design and flexibility. With maximum heights of 2.5m and the ability to support sash weights of up to 150kg, it can accommodate various architectural needs—from single internal doors to French doors and even heavy-weight pivot doors.
“This versatility is critical,” emphasises Alex. “Encasa can be tailored to meet specific design requirements, making it a perfect fit for any project.”
The system also includes an integrated traditional steel-look lock block and plate that doubles as a kick plate, simplifying stockholding and installation.
“By reducing the number of components needed, we’ve streamlined the installation process, which is a major advantage for fabricators and installers alike,” Alex explains.
Efficiency in manufacturing and installation
The manufacturing process for Encasa has been optimised to reduce production time by 25% compared to traditional methods.
“This efficiency allows fabricators to increase output significantly and respond more effectively to market demands,” Alex notes.
Installation is equally streamlined, with a 30% reduction in time compared to conventional systems. This efficiency not only saves costs but also accelerates project completion, enhancing the overall user experience.
“For both fabricators and customers, this translates to quicker turnaround times and improved satisfaction,” adds Alex.
Encasa incorporates several advanced features that elevate its functionality. The sliding door options include soft-close, soft-open, and combined mechanisms that ensure smooth and quiet operation.
“These features add a touch of luxury and make Encasa an attractive choice for customers looking for premium solutions,” Alex points out.
The Decalu88 Internal Pocket Door features a pneumatic push-close/open mechanism, further enhancing the user experience.
“Pocket doors are less common in UK homes, but they’re incredibly practical,” Alex explains. “They save space by retracting into the wall, offering a sleek solution for modern living.”
Commitment to sustainability
In today’s market, sustainability is not just an option; it’s a necessity.
Encasa has been designed with sustainability in mind, minimising waste during production and utilising recyclable materials.
“We’re committed to reducing our environmental impact, and Encasa reflects that commitment,” says Alex. “As the industry moves towards more sustainable practices, we want to lead the way.”
This eco-friendly focus resonates with a growing consumer base that prioritises environmental responsibility. Encasa’s design aligns with the circular economy, demonstrating that performance and sustainability can go hand in hand.
Encasa provides significant benefits to both customers and fabricators.
For customers, the sleek design, advanced features, and flexibility of the product enhance the aesthetic and functional aspects of their interiors.
“We’re giving customers the ability to customise their spaces while maintaining high-quality standards,” Alex states.
For fabricators, Encasa presents an opportunity to retain higher profit margins by manufacturing in-house. The efficiency gains in production and installation mean fabricators can offer competitive pricing without sacrificing quality.
“By empowering our customers to create and install their solutions, we’re supporting their business growth,” Alex explains.
Market impact and competitive advantage
Encasa’s market introduction has already made a notable impact, receiving positive feedback from customers and industry professionals.
“The unique combination of design innovation, manufacturing efficiency, and advanced features sets Encasa apart from its competitors,” Alex asserts. “We’re not just meeting market demand; we’re redefining what customers can expect from internal doors and partitioning systems.”
Encasa’s design and functionality address clear market needs, providing a strong competitive advantage. Its successful integration into existing systems, coupled with its high-quality performance, positions it as a leading solution in the internal door and partitioning market.
Encasa’s launch marks a significant step forward for Deceuninck Aluminium. With its innovative design, efficiency in manufacturing and installation, commitment to sustainability, and market adaptability, Encasa is set to transform the internal door and partitioning landscape.
As Alex Holbrook concludes, “We believe Encasa will not only enhance our product offerings but also set a new standard for what is possible in the market.
“It’s an exciting time for Deceuninck Aluminium, and we can’t wait to see how Encasa reshapes the future of internal doors.”
For more information call 01249 816 969, email info@deceuninck.co.uk or visit www.deceuninckaluminium.co.uk
